Chiara Cokieng

I’ve always struggled between doing what’s “tried and true” versus the “new and improved.” Despite the popularity of blogging and social media, direct marketers will tell you mail order still works. Cold calling still works. They are time-tested and true, whereas blogging and social media may be all

If you’re trying to make high dollar engagements + you’re trained in direct response… you need less hype and ostentatious offers, more credibility, prestige, and exclusivity. This book will get you there. Get No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting

One of the more practical books on go to market strategy for big companies. I expected the book to give me a framework for understanding how I can help clients (American tech companies) go to market in the Philippines [http://growingeast.tech], and that’s exactly what I got. Which

[http://chiaracokieng.com/wp-content/uploads/2015/10/Photo-on-10-9-15-at-2.59-PM-2.jpg] Grateful to be working in a cafe in Manila in the middle of the day, surrounded by books #1 Laying you off is one of the most difficult things your employer wishes he never has to do. I cried when

I’ve learned so little from books on strategy and leadership. I’m sure the directives are valid — tasks risks, empathize, think different — but as I read, I think, “I know this already.” But I know I’m wrong. I can regurgitate the best practices, but until I apply them

Explore like a kid. Move like a kid. Engage like a kid. With wonder, zeal, and a beginner’s mind. Eat like an adult. Decide like an adult. Follow through like an adult. With maturity, antifragility, and responsibility.

Last Saturday, I watched Totally True Love [https://www.youtube.com/watch?v=EJdUOrJ6e4Q], a Norwegian film. It’s about a ten-year old girl, Anne, who was in love with a boy named Jorgen. It was freaky. At the highest point of pre-teen jealousy, Anne cut the hair of her

Racing in the rain as a mental model for life. It made me cry. > Your car goes where your eyes go. ReadThe Art of Racing in the Rain: A Novel [http://www.amazon.com/gp/product/0061537969/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&

Write It Down, Make It Happen: Knowing What You Want And Getting It [http://www.amazon.com/gp/product/0684850028/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0684850028&linkCode=as2&tag=chiaracokieng-20&linkId=XR6AXFOXVLTVUAKE] by Henriette Anne Klauser I expected

In June 2013, I quit my corporate consulting job to do my own thing. My dream was to make good money while controlling when, where, and with whom I work. My chosen method was to do marketing consulting. I knew that until someone gives me money in exchange for my