1 min read

Don't forget the human on the other side of the screen

My biggest breakthrough in copywriting and marketing.

Here it is: Regardless of how many people I am writing to, there’s only one person on the receiving end.

And…

  • He isn’t aware of how many people you are writing to.
  • He doesn’t like being a mere line item in your email list.
  • When you say “hey guys,” he usually has no idea what you’re talking about or who the guys you’re referring to are.

So regardless of your medium — email, blog post, a concert — and how many people you are writing to, remember that someone, a human individual, is reading it.

Make him feel special.

Like he’s the only person in your world right now.

Do that and he will reward you for it.

Enjoying these posts? Subscribe for more