My biggest breakthrough in copywriting and marketing.
Here it is: Regardless of how many people I am writing to, there’s only one person on the receiving end.
- She isn’t aware of how many people you are writing to.
- She doesn’t like being a mere line item in your email list.
- When you say “hey guys,” she usually has no idea what you’re talking about or who the guys you’re referring to are.
So regardless of your medium — email, blog post, a concert — and how many people you are writing to, remember that someone, a human individual, is reading it.
Make her feel special.
Like she's the only person in your world right now.
Do that and she will reward you for it.