Weekly Update: Feb 14–20, 2026

KPIs

• 🌟 € Rev Booked ICP Clients: €0 / €1,500 (every 2 weeks)
  • Still no revenue, but 3 prospects have booked follow-up calls for next week — feel pretty confident at least 1–2 will close.
• 🌟 Avg # Job-Relevant Conversations per Active ICP Client: Get Baseline
  • Didn't get to this. The viral LinkedIn post took over my week.
• LinkedIn Posts: 3 / 3 ✅
• Customer Interviews: 2 / 1 ✅
• First Sales Calls: 3 / 2 ✅

Sales & Marketing

Big week. A LinkedIn post went semi-viral and drove a wave of inbound activity.

• The viral post: There is almost no good job search support built for skilled immigrants in Germany. I know, because in 2019, I went looking for it. — 37k impressions (vs. my 2026 average of 971), 80+ connection requests, and 8 sales calls. This was also my first blog-first post: I wrote a long, meaty piece — Finding a Job in Germany as a Skilled Immigrant: A Map of Every Type of Support Available — and used LinkedIn as distribution. The payoff was more immediate than I expected. I'm committing to this format going forward.
• Second post: The more experience you have, the harder it is to talk about yourself... and the more it hurts to fix it. — Only 710 impressions, but it clearly landed with the people it reached. Got text messages like: "Can I just say, I love your latest post. SUPER RELATE ME!!!"
• Sales calls & interview snapshots: Did 3 sales calls this week and started capturing learnings in Interview Snapshots. It's a new habit, and it’s already proving useful for validating/invalidating my founding hypothesis. Also figured out a process for prospects without budget: I shorten the call to 15 minutes, tell them upfront I can't take them on as a client, and try to be as genuinely helpful as possible in the time we have. Prospect M messaged me afterward saying he was incredibly grateful.
• Email list: With the spike in traffic, I wanted to capture people who weren't ready for a sales call yet. Restarted email marketing and added opt-in forms below all blog posts. Brevo + Hustle plugin was a nightmare, so I switched to Kit ($390/year) — and had a form live in minutes.
• New Claude Projects: Created five Projects in Claude for the first time, two of which have already become part of my workflow:
  • Trello Capture — takes a rough brain dump and turns it into a structured Trello card for my content pipeline (title, summary, key ideas, next steps)
  • Post-Sales Call Processing — takes a call transcript and outputs: a brief summary, a thank-you message draft, and a filled-in Interview Snapshot

Product

Started rolling out the CMF Hypothesis + Listening Tour to a few more clients. Client G has already booked calls with a mid-level and senior manager at his top target company. Super excited to see what he learns. Need to be more systematic about the rollout, but I'm giving myself until next week when things calm down a bit.

Client Delivery

Had 10 client calls this week. No time to write what they were about 😂