Weekly Update: Feb 21-27, 2026

KPIs

• 🌟 € Rev Booked ICP Clients: €0 / €1,500 (every 2 weeks)
  • €0 but (!) I have a confirmed client starting on March 10. I've decided to take next week to redo my onboarding and program materials first.
• 🌟 Avg # Job-Relevant Conversations per Active ICP Client: Get Baseline
  • Still didn't get to this. The week got eaten by client work and sales.
• € Cash Collected (Cashflow): €0 / €375
  • I'm taking a €1,500 salary (my other expenses are max. €100 for software), so for simplicity I just want to check that enough cash is coming in. Usually my clients are on payment plans, e.g. €500/mo × 6 months.
• € Customer Interviews (Product): 1 / 1 ✅
• # LinkedIn Posts (Marketing): 1 / 3
  • I have so many content ideas but holding off because honestly still unable to capture the demand properly. I've set up Kit to capture emails, but it's vastly underoptimized.
  • I wrote the values post and I'm super proud of it. I even got discovery calls where people said this is what made them book. 
• # Discovery Calls (Sales): 4 / 2 ✅
  • Plus 4 Closing Calls scheduled (new KPI I’ve added to the board)

Product

The big move this week: raised pricing from €2,100 (€350/mo × 6) to €3,000 (€500/mo × 6). Updated the website, Stripe, and booking form. It's a bit surreal that I can give myself a 43% raise without negotiating with a boss (or their boss).

Why? I got (a bit) overwhelmed with 15 sales calls in 2 weeks from a single blog post (normally 0–2/week), and program capacity – 2 new clients/month – has become the new bottleneck. The intended effect: naturally limit inbound volume while keeping capacity manageable, attract higher-intent leads, and test whether the market can bear higher pricing. So far, 4 discovery calls on the new price, seems like it can!

More importantly, the higher number changed how I'm thinking about the program itself. €3k isn't just a pricing adjustment; it demands a €3k (more like a €10k!) experience. That realization is what's driving next week's focus: redoing onboarding and program materials before I take on any new clients.

I'm taking huge inspiration from The Client Retention Handbook. It's written for marketing agencies but super relevant for me. Three elements of client retention I want to fix: 1) onboarding experience, 2) ongoing communication, 3) client success management.

Right now, I do know how each of my clients are doing, but the context lives in my brain and many scattered docs, which doesn't scale (and frankly, a bit stressful).

I also started keeping a changelog this week. We often make changes and forget to check if they're working. The changelog forces me to write down the why and the intended effect. I'm loving it so far. 

I'm also thinking about hiring my first contractor, maybe for mock interviews. But I need to think about it. I’m super wary of taking anyone on before product-market fit.

Sales & Marketing

• Reduced sales call availability from Mon–Fri, 2–6pm → Mon–Thu, 4–6pm. 16 sales calls from one blog post is both super exciting and a bit overwhelming at the same time. I want fewer, higher quality leads, and protected time especially for my clients.
• Published one post: What I’m Willing to Lose Money For: My Core Values. Got a discovery call where she said this is what made her book. I love this! Because I want to work with clients (and future employees) who are totally aligned with my values. Also got some of the longest LinkedIn comments I've ever received, people saying it's the first values post they've read that isn't total bullshit. This is the kind of company I want to create.

Client Delivery

7 client calls: 2 mock interviews, 1 finalizing the CMF Hypothesis (we finally got there!), and 1 workshopping outreach messages that were getting zero acceptances. They looked fine on the surface, but digging in, I think they just sound too AI-written. In 30 minutes we wrote 7 new outreach messages together in real time — my words, not Claude's. We're running that as a test.

Overall

Felt unsatisfying overall, even though objectively a lot happened. My top 3 for the week were: 1) update pricing ✅, 2) Client Dashboard + NSM Baseline ❌, 3) fix onboarding ❌. 

The two big ones got pushed because sales calls took over client work time (early afternoon), and therefore client work spilled into my mornings, which I normally protect for working “on” my business kind of stuff, not “in” my business. One morning also went to a family call about my mom's health insurance. Not complaining, just noting it.

On to next week!