Weekly Update: Mar 21–27, 2026

This week, I started with Opny.

The main tasks for the next four weeks: clarify ICP and offer, build a structured client journey, and begin transitioning to more scalable delivery, with a target of ~4 new clients/month.

But before diving into tasks, I wanted to make sure I kept both my short-term cash goals and long-term business goals in mind. Taking on a program this size is a real financial risk, and I didn't want to lose sight of why I'm doing it.

Financial Goals & How I'm Getting There

So I sat down and mapped out my cash goals from April 2026 to March 2027.

Three goals, in order:

1. Pay off Opny.

I put €5k down on a credit card and owe €1k/month in rev share from June. My plan: €1k/mo for the first 2 months (dipping into savings if needed), then €750/mo for 4 months, with the business generating the cash from June onwards.

To get there, I'm changing the payment plan from €500/mo × 6 months to €1,500 upfront + €300/mo × 5 months. The difference is stark.

With the old plan, I'd be in the red for 3 months (Apr–Jun).

With the new plan, I'm positive cashflow from day one.

I'm aware this is a risk. Actually, two risks.

First, whether clients will pay €3k at all. The last price someone bought at was €2,100, but my website and booking form already list €3k, and lead flow hasn't reduced. Good evidence.

Second, and more importantly, whether they'll pay €1,500 upfront.

On the first: my closing rate has been 33–50%, and a big part of that is my genuine conviction that the program is worth the price. Is it worth €3k? I think yes. Here's the math: if a client lands even one month faster in a €60k job, that's €5k gross, ~€3k net after taxes. The program pays for itself.

But I can't just assert that. I have to deliver it. Which means two things:

1. Better ICP qualification — clients who are likely to succeed, with the right experience, the right seniority (where the financial payoff is obvious — think €40k salary vs €100k), stable life circumstances, the financial means to invest (savings or a support system), and in a position to actually execute.
2. Faster results — the faster clients get jobs, the more capacity I have for new ones, and the easier sales and marketing becomes. Better results mean higher prices, stronger conviction, and eventually more risk I can take on, like success-based pricing.

2. Increase my take-home pay from €1,500 → €2,000/mo by October.

To get back to contributing equally to household expenses. When I was a full time employee, I contributed €1k/month; right now I'm contributing only €250; by October I want to be at €750; by January, back to €1k.

The good news: by Q3, the €5k down will already be paid off, so required cashflow actually drops from €3,250/mo in Q2 to €3,000/mo in Q3.

3. Hit €100k/year run rate.

At €8,333/mo and a €3k price point, that's just 3 new clients/month — only 1 more than the status quo. For the first time, the goal feels genuinely within reach.

What's wild: €100k would be €30k more than my €70k tech salary, within 2 years of starting this business. I thought I'd be lucky to barely catch up to my old salary in 3 years.

The demand is there. The question is whether the business can handle 3 new clients/month operationally. That's what the next 3–6 months are about.

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April & May 2026 Goals:

So those are the big picture goals. What about today?

From the onboarding, Opny gave me a quite detailed plan for the next 3 quarters. But as an entrepreneur and product manager, I know how easy it is to have grand goals at the start and completely lose sight of them once you're in the weeds. I wanted to avoid that.

So I connected the tactical tasks to concrete 2-month goals:

The goals:

1. Cashflow: Build systems to generate €2,500 - €6,000 / mo in cash collected and have the capacity to deliver, by start of June (Current: €1,700/mo)
2. New contracts: Build systems to generate €12,000/mo in new revenue booked from new clients (€3k x 4 new clients), and have the capacity to deliver, by start of June (Current: €4,000/mo)
3. Capacity: Max. 10h/week on client calls, while achieving revenue goals (Current: 10h/week for 7 clients)

The main tasks to get there: 1) clarify ICP and offer, 2) build a structured client journey, 3) create new group program resources. Tactical on the surface, but now clearly connected to why.

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ICP Refinement

I got started on refining the offer this week. Opny breaks it into 3 steps: 1) ICP, 2) Transformation, 3) Offer. I've done step 1.

I analyzed my past clients: who's succeeded and who hasn't yet, how long it took, and how easy or draining they were to work with.

From that I mapped what made the difference, then used the SPICED framework to define Ideal Fit / Workable Fit / No Fit. I'll also use this for lead scoring on discovery calls.

What changed:

• Location: Already settled in Germany with full work rights. I'll say no to ~90% of outside-Germany prospects, unless the profile is exceptional (e.g. I have a prospect right now who's still in India, but they are leading the Gen AI practice at a Big 3 consulting firm).
• Seniority: No more junior or mid-level. Minimum is Senior IC and above: Lead, Head, Director.
• Life circumstances: Job search should be the main variable, not one of many crises. The signals I look for on discovery calls: 1) "priority" language vs vague/emotional, describes attempts matter-of-factly vs emotionally, 2) communication: answers directly, can compress vs can't compress
• Mindset: They want time compression: the expert's shortcut, a structured system, someone who's been there. They know they can figure it out alone, they just don't want to waste time on trial and error. Most importantly: they're not looking for me to rescue them.

Everything Else

On top of all of these, the show must go on. I also went on 3 sales calls, wrote 2 LinkedIn posts, and did 10 client calls.

Berlin Half Marathon tomorrow! We got our bibs last night! 🏃‍♀️