Weekly Update: Mar 7–13, 2026
Week of a client getting hired, the onboarding overhaul I finally did after 1.5 years, and group calls that finally felt like a group conversation.
KPIs
North Star Metrics
- € Rev Booked ICP Clients: €2,100 / €1,500 (every 2 weeks) ✅
- Avg # Job-Relevant Conversations per Active ICP Client: TBD
Cashflow
- € Cash Collected: €700 / €375 ✅
Product
- # Customer Interviews: 0 / 1
Sales & Marketing
- # LinkedIn Posts: 2 / 3
- # Discovery Calls: 0 / 2
- # Closing Calls: 0 / 1
Product
Updated the program roadmap: Replaced the PTR & UVP content with the CMF Hypothesis & Listening Tour, and created a visual to make it more digestible. Already used it with new client R this week and I think it landed well.
Finally overhauled onboarding: I now have a proper intake form, a more effective and repeatable first meeting, an updated onboarding checklist, and two separate emails: one for payment, one for welcoming with the intake form. Getting the right information upfront, efficiently, matters a lot. I can't believe it took me almost 1.5 years to do this!
Sales & Marketing
Wrote and published 2 LinkedIn posts:
- Your work doesn't speak for itself. I learned that the hard way at 22.
- "I'm on LinkedIn, Indeed, and Stepstone. Is there a different job board I should be looking at?"
Here’s the concept of the second one: Job boards are marketplaces, and in any marketplace, the platform always wins, the buyer has options but not necessarily good ones, and the supplier (that's job seekers) is just another currywurst stand at Brandenburger Tor. The goal isn't to find a better job board. It's to get off the marketplace entirely.
I think it’s one of my more most perspective-changing posts. Maybe the hook didn't land, since it only got 744 impressions (my average is 3k). Read it on LinkedIn and let me know what you think in the comments!
Did a case study interview with Client K. She landed her job back in October 2025, but I wanted her to settle into her new role first before we did this. One of the questions I asked: where do you think you'd be right now if we hadn't worked together? She said,
“I’d probably be doing an Ausbildung to become a tram driver.”
She didn't believe she could get a job without our work together. It’s a bit much, but super heartwarming to hear.
Client Delivery
Client B got hired. 👊 He's planning to be in Germany by May once his visa is sorted. We've scheduled a video testimonial in person in Berlin on May 16. I asked over WhatsApp how he was feeling. His reply:
"I'm over the moon."
Had 2 group calls that actually felt like group conversations for the first time. Usually it's 0, 1, or maybe 2 people, mostly me talking to one person at a time. This week, for both calls, 3 people attended and it became a real conversation. We covered: making AI-assisted case studies distinctly yours, how to answer the gap question, the one metric that actually matters in job search, answering the weaknesses question, filtering for toxic managers, and getting interviews without applying. I loved it.
Personal / chiaracokieng.com
Wrote and published 3 posts, where I’m actively practicing my storytelling skills.
- My Origin Story, Part 1: Little Rock
- My Origin Story, Part 2: The Hardest Year of My Life
- Book Recommendation: Super Skill by Joe Lazer (tl;dr: Storytelling is the new coding)
Some messages I got this week:
"It is like an arrow to my heart."
"Chiara, I loved reading that. I am SO inspired."
"I want to read the next part pls!! Such a cliffhanger."
Getting messages like these — inspiring people, nudging them toward something they've been wanting to do — is one of the things that's kept me writing on this blog for 13 years.
There's nothing quite like it. The feeling that comes to mind is pigging out after a long 15–35km training run. Hard to measure the ROI, but as they say the best things in life can't be measured!
If you're reading this, thank you ❤️
Please write me chiara@chiaracokieng.com. I love getting messages about this stuff!