Weekly Update: Apr 18–24, 2026

KPIs

North Star Metrics

• € Rev Booked (ICP Clients): €6,700 / €6,000 target (per mo) ✅
• Client Call Hours: 6.3h / <10h target ✅

Weekly KPIs

• € Cash Collected: €5,600 / €3,000 target (per mo) ✅
• LinkedIn Posts: 1 / 3
• Discovery Calls: 0 / 2
• Closing Calls: 0 / 1
• Avg Job-Relevant Conversations per Active ICP Client: 2 / 2 ✅
  • No Response: 6

Updates

Revenue milestone: For the first time, I not only hit my revenue goal (€6,700 vs. €6,000 target), I also exceeded my old Forto salary. 🥹

Business docs as code: I moved all my business docs — ICP, strategy, curriculum, etc. — into GitHub so Claude has full, persistent context on the business. This is a game changer. Instead of re-explaining myself every session, Claude can read the repo, remember decisions, and pick up where we left off. I asked it:

"When did I start this repo? Can you give me a rough timeline of main activities?"

Here's the answer:

I'll have more to say about this as I develop it further, but the short version: I can now work with an AI that actually knows my business.

A lot of product work this week.

• Feature matrix. A health dashboard tracking every activation point in the program: what's built, how much coach time it costs, and where the gaps are. The first product-wide view of where the program is strong and where it's broken.
• CMF questionnaire. A structured self-guided tool clients complete before our first real call — cutting CMF sessions from 2–3 hours down to 1. Already tested with a new client: she said she got so much clarity — not just on her narrative and what she's great at, but on specific roles in Berlin she could apply to that she never knew about.
• Client journey spec. A full map of every phase and activation point in sequence: the challenge each one solves, what the client needs to learn and do, and what "done" looks like. The implementation layer of the curriculum.

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