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Latest — 09 May 2026

Weekly Update: May 2-9, 2026

Started using CoCareer with clients, built an expenses projection file I can update directly in Claude Code, and added "struggles" section in updates. This week's: exhaustion, the line between coaching and doing the work for them, and letting the pipeline dry up while I was heads-down on product.

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Hey. It's Me, Egg. I Was Framed.

I have been around since before the dinosaurs. Long before chickens, long before humans, long before anyone had opinions about breakfast. I have outlasted every extinction event except, apparently, the 1968 American Heart Association dietary guidelines. Here is what I actually am. I contain every vitamin a human body needs

Weekly Update: Apr 25–30, 2026

This week, a client accepted an offer. She's starting in June and said she couldn't have done it without me. 🥹 On the product side, I finally finished the client journey spec and built two new mini lessons.

Weekly Update: Apr 18–24, 2026

This week: exceeded my old Forto salary, put my entire business into a GitHub repo, and got a lot of product thinking done: feature matrix, CMF questionnaire, and client journey spec.

Weekly Update: Apr 11–17, 2026

The numbers look great this week, but it doesn't feel that way. I built my first app with Claude Code!

Memo to Myself: The Three Money Thresholds

tl;dr Earn up to €100K with full effort. Save aggressively to €2.5M. Beyond €10M, give deliberately or stop — because past that point, the money owns me more than I own it.

Evaluating Copper and Google Calendar for CRM and Scheduling

This week I evaluated two tools: Google Calendar for scheduling and Copper as my CRM. Context: * Previously, I'd used Brevo for both scheduling and CRM. I switched away because the different tools (schedule, pipelines, contacts...) didn't work well together, and the interface and workflows felt poorly

Weekly Update: Apr 4-10, 2026

New client, finally driving the north star metric for client success, picking a CRM, and a case study that reminded me the program works and changes lives.

Weekly Update: Mar 28-Apr 3, 2026

Published quarterly review, refreshed ICP and offer, and broke my half marathon PR!

The Happiness Equation: How to Have Big Goals and Still Be Happy

The easiest way to be happy is to keep your expectations low. But what if you still want big goals? Here's how to have both.