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Latest — 08 Sep 2026

How I'm Doing (Trying to Work With My Emotions More, and IFS)

Since May 2026 – so about four months now, approaching five – things have been really, really hard. I've been struggling a lot with work. It's led me to trying: a shit ton of books on procrastination, depression, executive functioning, ADHD, burnout, REBT, IFS; an REBT therapist; a

More issues

Weekly Update: May 2-9, 2026

Started using CoCareer with clients, built an expenses projection file I can update directly in Claude Code, and added "struggles" section in updates. This week's: exhaustion, the line between coaching and doing the work for them, and letting the pipeline dry up while I was heads-down on product.

Hey. It's Me, Egg. I Was Framed.

I have been around since before the dinosaurs. Long before chickens, long before humans, long before anyone had opinions about breakfast. I have outlasted every extinction event except, apparently, the 1968 American Heart Association dietary guidelines. Here is what I actually am. I contain every vitamin a human body needs

Weekly Update: Apr 25–30, 2026

This week, a client accepted an offer. She's starting in June and said she couldn't have done it without me. 🥹 On the product side, I finally finished the client journey spec and built two new mini lessons.

Weekly Update: Apr 18–24, 2026

This week: exceeded my old Forto salary, put my entire business into a GitHub repo, and got a lot of product thinking done: feature matrix, CMF questionnaire, and client journey spec.

Weekly Update: Apr 11–17, 2026

The numbers look great this week, but it doesn't feel that way. I built my first app with Claude Code!

Memo to Myself: The Three Money Thresholds

tl;dr Earn up to €100K with full effort. Save aggressively to €2.5M. Beyond €10M, give deliberately or stop — because past that point, the money owns me more than I own it.

Evaluating Copper and Google Calendar for CRM and Scheduling

This week I evaluated two tools: Google Calendar for scheduling and Copper as my CRM. Context: * Previously, I'd used Brevo for both scheduling and CRM. I switched away because the different tools (schedule, pipelines, contacts...) didn't work well together, and the interface and workflows felt poorly

Weekly Update: Apr 4-10, 2026

New client, finally driving the north star metric for client success, picking a CRM, and a case study that reminded me the program works and changes lives.

Weekly Update: Mar 28-Apr 3, 2026

Published quarterly review, refreshed ICP and offer, and broke my half marathon PR!