Weekly Update: Apr 25–30, 2026
This week, a client accepted an offer. She's starting in June and said she couldn't have done it without me. 🥹 On the product side, I finally finished the client journey spec and built two new mini lessons.
More issues
Weekly Update: Apr 18–24, 2026
This week: exceeded my old Forto salary, put my entire business into a GitHub repo, and got a lot of product thinking done: feature matrix, CMF questionnaire, and client journey spec.
Weekly Update: Apr 11–17, 2026
The numbers look great this week, but it doesn't feel that way. I built my first app with Claude Code!
Memo to Myself: The Three Money Thresholds
tl;dr Earn up to €100K with full effort. Save aggressively to €2.5M. Beyond €10M, give deliberately or stop — because past that point, the money owns me more than I own it.
Evaluating Copper and Google Calendar for CRM and Scheduling
This week I evaluated two tools: Google Calendar for scheduling and Copper as my CRM.
Context:
* Previously, I'd used Brevo for both scheduling and CRM. I switched away because the different tools (schedule, pipelines, contacts...) didn't work well together, and the interface and workflows felt poorly
Weekly Update: Apr 4-10, 2026
New client, finally driving the north star metric for client success, picking a CRM, and a case study that reminded me the program works and changes lives.
Weekly Update: Mar 28-Apr 3, 2026
Published quarterly review, refreshed ICP and offer, and broke my half marathon PR!
The Happiness Equation: How to Have Big Goals and Still Be Happy
The easiest way to be happy is to keep your expectations low. But what if you still want big goals? Here's how to have both.
Quarterly Review: 2026Q1
The most disciplined quarter of my business yet. 18 months of revenue data, a $24k investment in myself, and feeling like a €100k year is within reach.
Letter to Zi: On Freelancing, Productized Services, and the Multiple Streams of Income Trap (My Recommendations for Starting a Business)
Here's everything I know about starting a business so far: the freelancer vs. business owner decision, the multiple streams of income trap, the three phases of building and the key skills for each. Beware of taking advice at the wrong phase.